Your brand may be seen before it's heard. Branding consultant Vince Candor talks about brand consistency and the role that optics plays in episode 9 of GOAL CAMP.

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Vince Candor is an entrepreneur in every way, having owned two brick-and-mortar businesses of his own and working on multiple current ventures. He is passionate about small and local businesses and helping their founders to create a brand that can become franchisable.

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Listen to the episode here.

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