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D E R E K C. L O T T
SAY IT WELL?
Over the last few years, I have mentored different people in the arena of communications, and I have recognized two themes, two trouble spots that consistently come up: one is the ability to create content for a speech or conversation. In my book, Say It Well, I tackle this dam and help people realize that they are wells of endless content. The exercises in the book give practical how-to and right now approaches to solving this challenge.
The second challenge? Organizing and tailoring the speech to make it interesting for the audience. Say It Well gives you tips on simple prep, better retention, and interesting content to drive home talking points and captivate your audience.
I don't attempt to chase the challenge of overcoming the fear of speaking. Even the best conversationalists and speakers get nerves. However, I say when you have strong content and that content is tailored for your audience to drive maximum impact, you can't help but feel more confident and ready for any stage.
Say It Well offers countless additional concepts to help you to prepare content, incite creativity and challenge your audience to take action. When you say it well, you will have your audience saying, "Well Said!"
Say It Well is a resource for speakers, educators, writers and anyone who struggles with developing content for meaningful conversations. Whether that conversation is one-on-one, one-to-few or one-to-many, Say It Well will guide you through a step-by-step approach to creating endless content. My goals are to help you:
Realize the wealth of content that you already have within you
Show how developing content builds confidence
Learn tactics to captivate your audience